An update of process strategies such as Agile and Human-centered design, Meaning Design seeks to transcend both. Meaning Design holds the life, needs and growth of the individual as its focus. Meaning Design principles can be used in any field of design: from user interface and organizational structure to architecture.
Target groups and generalizations rarely reflect reality. Meaning Design focuses on the individual.
Meaning Design is concerned with the designer, as much as what’s designed. How a designer feels influences how the design will be. Meaning Design feels connected to and respects humanity—in a deeply, direct way. This presentation will cover:
- the principles of Meaning Design
- diverse fields of its application
- methods and practice of designing for human beings